FOODSBY FOOD DELIVERY APP
THE CHALLENGE
Design a new functionality feature for Foodsby food delivery app with tech constraints.
RECOMMENDATION
This annotated wireframes document contains the recommendation for the new tech features I designed for Foodsby.
Click to download and view.
METHOD & TOOLS
Competitive Audit
Google Sheets
Journey Map Illustrator
Sketch
Functionality Feature Cards
Sketch
Kano Survey and Analysis
Google Sheets
Annotated Wireframes
Sketch
RESEARCH
A competitive audit was done to see what other similar apps were doing that might be similar or different from the Foodsby app-there is a lot of competition, however Foodsby uses a unique crowdsourcing model to keep down cost to the consumer and the environment. The advanced ordering is pain point for the onboarding phase, which was our specific challenge, per the stakeholders.
THE JOURNEY EXPERIENCE MAP
In order to visualize the experience of new customers encountering Foodsby through various touchpoints, and what they might be seeing, feeling, and doing in reaction to them, this journey map shows all phases succinctly to document the pain points and opportunities for making upgrades with new tech features.
FUNCTIONALITY FEATURE CARDS
Our group of designers each contributed hand-sketched ideas for tech feature ideas to improve the functionality of the current Foodsby website and app. These are the eight functionality features I contributed: Daily Alert With 1-Click Options, Foodsby Lunch Date, Foodsby Lunchlist, Socially Distanced Mixer, Foodsby Yelp-ish Reviewer, Time Incremented Gifting Feature, Weekly Menu Alert, and Weekly Menu Planner.
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KANO ANALYSIS
Our design group voted on the new functionality features and then surveyed new Foodsby users about the benefits of each to onboarding.. The results were then charted on a Kano graph to show which would leave customers delighted, satisfied, neutral, or unsatisfied.
ANNOTATED WIREFRAMES
The annotated wireframes document contains the research and strategy for the new tech features I designed for Foodsby-you may view and download here.
STATUS BAR
A status bar shows how much time users have to place a lunch order that day, and how many orders each restaurant has left for the day.
PRE-ORDER
If lunch is sold out or the cutoff for ordering has passed, users will easily see that they can pre-order lunch for the following day, or the rest of that week.
1-CLICK WEEKLY ORDER
A weekly email offering 1-click lunch pre-orders for the week would be sent out on Sundays, saving customers 2.25 hours or more having to prep and shop for lunch the following week.