ORDERÁ PIZZA FOOD DELIVERY APP
THE CHALLENGE
Design an app for ordering food for delivery or pickup.
RECOMMENDATION
Users want a consistent experience where they can control every detail of their order without having to talk with an actual human being. They want their expectations managed with clearly communicated details from the app, and they want delivery within an estimated time frame or sooner.
METHOD & TOOLS
Directed Storytelling Research
Otter
Hand Sketched Wireframes
Pencil & Paper
Digitized wireframes
Sketch
Screen Flow Architecture Diagram
Sketch
Interactive Prototype
Axure
Concept & Usability Test
Zoom
Usability Findings Report
InDesign
RESEARCH
Personas were developed during a 45-minute directed storytelling phone interview with each individual participant.:
Users want a consistent experience where they can control every detail of their order without having to talk with an
actual human being. They want their expectations managed with clearly communicated details from the app, and
they want delivery within an estimated time frame or less.
Click to view larger:
TARGETED TASKS FOR IMPROVEMENTS
CHECKOUT SUMMARY AND PAYMENT
CONTACT CUSTOMER SERVICE
SCREEN FLOW FROM HOMEPAGE NAV
BUILD YOUR OWN PIZZA
SCREEN FLOW FROM MAIN NAVIGATION
FROM HOME PAGE
Screen flow and wireframes built with Sketch
TASK SELECTED FOR USER TESTING:
BUILD YOUR OWN PIZZA
INTERFACE AND PAGE DESIGNS FOR USER TESTING
Interactive Prototype built with Axure
Build Your Own Pizza Concept-Screen Flow for Usability Testing
HOW TESTING WAS CONDUCTED
Upon first viewing the app participants were asked first impressions and what they thought the app was intended for. (Participants were not told in advance what they would be testing, only that it was an app).
For each step in that process the user was asked about their overall opinion of the visual design of each screen and if anything stood out as good, bad, missing, unnecessary, confusing or otherwise worth mentioning. They were then asked what they would like to click on.
*If they reached a point to where the path was not completely built out they would be directed towards the next step in order to build their own pizza.
PARTICIPANTS’ FEEDBACK SYNTHESIZED TO IDENTIFY
OPPORTUNITIES AND PAIN POINTS
This was just round one of one task; clearly many more rounds of tasks and testing would be needed to finish a complete Orderá Pizza app.
